brick & mortar Productions

Film production and management company Brick & Mortar came to ithree for a logo and visual identity design that would get their new business started on the right foot. As a business based on a healthy balance of relationship development and attention to detail and deadlines, owners Beda Calhoun and Jaime Keating wanted a modern, clean and crisp yet approachable and friendly look.

ithree developed a number of concepts that focused on the telling of stories, packaging stories, and bringing stories to a wider audience. They chose the one that more literally communicates the sense of a well-planned package that is wrapped up and ready for release into the world.

For their business card and informational postcard, ithree chose to embellish the simple logo by utilizing a more stylish font and bringing in a hand-made element. We created a collage with photos and ephemera to tell their story on the postcard, and designed a stamp they would use to imprint their information on business cards made of brown kraft (packaging style) paper. This technique had the added bonus of keeping the cost of printing business cards to a minimum.

work done in collaboration with Sharon Newsom and Margaret Mathers at ithree graphic design
entrepreneurs-branding-logo-identity-design