allison bow painting & decorating

This project was completed as a "practice" project through the website Brief Box. The project brief is outlined below. 

'Alison Bow' needs a visual identity for her painting and decorating business. She is looking for a bold, playful and contemporary design. She is interested in the strong use of colour, geometry and pattern within her work, and would like to reflect these elements in her new brand identity. Her new logo will be used on her company van, as well as business cards, letterheads and invoice templates.
'Alison Bow' would like you to begin with the logo and business card design. The front of the business card should display the logo, and the reverse should display a variation of the logo with the main contact details. Both sides should continue a bright, geometric pattern theme that reflects Alison’s style of decorating.
Color is a massive component to this brief. The client is a decorator, after all, so make sure you really emphasize this with some interesting, complimentary color parings.

 

BRAND BOARD

identity-design-brand-board-colorful-branding

VERSION 1 COLLATERAL

bold-colorful-small-business-branding

VERSION 2 COLLATERAL

strong-small-business-branding